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Synopsis: According to EUFIC’s definition 'Personalised nutrition is looking at the complex interaction between nutrients and genes to create tailored diets which complement a person's unique genetic profile. Not only will personalised nutrition optimise the health of the individual, but it may also work on a larger scale to help prevent society-wide diseases such as obesity, Type 2 diabetes, cardiovascular disease, cancer, and malnutrition'.
Targeting specific individual needs, not only age & gender, but also microbiota and DNA is a new challenge for manufacturers.