Strong market growth for astaxanthin in Europe

Nutraceutical Business Review spoke with AstaReal regarding the reasons for rising demand of natural astaxanthin and focuses on quality.

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Nature’s food of the future: microalgae

Friday, January 29, 2021 - Thank you Nutraceutical Business Review for the invitation to discuss why AstaReal natural astaxanthin is perfectly in tune with the growing demand for sustainable plant-based ingredients.

New concepts for the growing e-sports and gaming sector

Friday, January 29, 2021 - Andie Long, Marketing and Sales Manager at AstaReal | Sweden, Thomas Schmidt, Marketing Director at BENEO, and Oliver Wolf, Head of B2B Marketing (Global) at GELITA, highlight the emerging market’s potential for food and dietary.

AstaReal to demonstrate chewable soft gel capsule at Fi Europe

Friday, November 13, 2020 - The nutraceuticals industry has seen increased demand in the immune health segment for months, as consumers are becoming ever-more conscious of lifestyle and its effect on overall wellbeing.During the virtual Fi Europe Connect event from 23 November to 4 December, AstaReal will present concepts with its natural AstaReal Astaxanthin. The company will highlight its prototypes, including a chewable soft gel capsule designed for consumers who want a convenient delivery format, or those who have difficulty swallowing such as children and seniors.

Immune market has seen a tremendous growth in 2020

Thursday, November 12, 2020 - More now than ever, consumers are actively aiming to support and maintain their immune health. Majority are taking preventative measures through diet, lifestyle and food supplements. AstaReal together with Harke Nutraceuticals, are proud to bring you a webinar that will give you an insight in immune market. Together we will explore the current trends, challenges & opportunities this market has to offer. With the ever informed consumer driving demand for science backed ingredients, we will also take you through the science behind AstaReal® natural astaxanthin in supporting the immune function and how you can leverage on AstaReal® brand to add value and differentiate your products.

A webinar in collaboration with Vattenfall and Dagens Industri's conference Industry 4.0.

Tuesday, November 10, 2020 - AstaReal Sweden´s CEO, Peter Worsöe, has been invited to present at a webinar in collaboration with Vattenfall and Dagens Industri's conference Industry 4.0 on 17 November. Peter will tell you more about our work to reduce our climate impact and other exciting projects that will allow us to achieve our sustainability goals.

AstaReal® natural astaxanthin has been featured in the latest edition of Food Europe

Tuesday, October 20, 2020 - Turn to page 27 to discover why the interest in natural astaxanthin continues to grow and how it is can be used to expand product lines and excite consumers.

AstaReal was featured in Nutracosmetics magazine

Wednesday, October 14, 2020 - There are strong market opportunities for natural, science-backed multifunctional ingredients in the beauty from within segment. AstaReal was recently featured in Nutracosmetics magazine in an article exploring this topic. Go to page 2 to discover why natural astaxanthin is an ideal ingredient to target the growing beauty from within category.

AstaReal was featured in the latest edition of NutraCos

Wednesday, September 30, 2020 - From healthy agers to e-gamers, astaxanthin formulations target common eye health concerns.

NutraIngredients Sports & Active Nutrition Summit

Monday, September 7, 2020 - At AstaReal we are passionate about sports nutrition and as such we are proud to be sponsoring the upcoming Sports & Active Nutrition Summit. Taking place from the 30th September – 14th October, the Summit is an online event dedicated to the active and performance nutrition marketplace.

Vitafoods Insights Immune Health Report

Thursday, May 14, 2020 - AstaReal contributed to a special edition of the Vitafoods Insights Immune Health Report. At the start of 2020, no one could have predicted the level of impact being felt today. Consumers are more focused on their health than ever before, and as a result, we're seeing proactive efforts to improve immunity through diet, supplementation and lifestyle decisions. Where does this leave the nutraceutical brands that fall into the immune health category?

Astaxanthin study recognized as one of the most read publications in 2018–2019 by academic publisher John Wiley.

Friday, May 8, 2020 - The article: Building strength, endurance, and mobility using an astaxanthin formulation with functional training in elderly

Vitafoods Europe Digital Week 11-15 May 2020

Wednesday, April 29, 2020 - AstaReal is excited to be a part of the first Vitafoods Digital Week on 11-15 May 2020.

AstaReal was invited to contribute to a recently published article by Nutrition Insight.

Tuesday, April 14, 2020 - Part one explores the personalization of the sports nutrition market and part two delves in to sports nutrition opportunities in emerging economies. Contact us to discuss the benefits that natural astaxanthin can add to your next sports nutrition product.

Biohacking for a better mind and body

Monday, April 6, 2020 - Multiple benefits in terms of performance, focus and well-being make natural astaxanthin a very promising nutrient for the growing biohacking sector.

AstaReal Astaxanthin Recognized for 32 Years of Pioneering Research

Wednesday, March 18, 2020 - The AstaReal Group, the pioneer and global leader in natural astaxanthin cultivation and clinical science, has been recognized for 32 years of research and innovation by the Expert Nutraceutical Advocacy Council (ENAC). AstaReal® Astaxanthin as the Most Innovative & Scientific Ingredient of the Era.

2020 Vision

Wednesday, February 26, 2020 - We spoke with Innovations in Food Technology about trends shaping the industry this year and why natural astaxanthin is well equipped to meet consumer-led demands throughout 2020. Read the article in full to discover our top 5 trends for the year ahead.

Biohacking for a better body and mind

Wednesday, January 15, 2020 - Multiple benefits in terms of performance, focus and well-being make natural astaxanthin a very promising nutrient for the growing biohacking sector, reports Leonhard Thunn-Hohenstein, nutritionist and Key Account Manager, AstaReal AB

Staying sharp

Wednesday, January 8, 2020 - The human body is a complex system. For every change in its physiological state, there is a related change on a mental or emotional level, conscious or unconscious, and vice versa. In other words, brain and body are interconnected. Ingredients that link the mental and the physical – called nootropics – boost cognitive functions in such a way that performance also improves.

Natural Astaxanthin attracts increasing attention as a powerful mitochondrial nutrient.

Monday, December 16, 2019 - In November 2019, Mónika Sztretye and colleagues from the Faculty of Medicine at the University of Debrecen in Hungary published a comprehensive review article with the title: Astaxanthin: A Potential Mitochondrial-Targeted Antioxidant Treatment in Diseases and with Aging

Researches flag lack of synthetic astaxanthin safety parameters, but green-light natural source.

Friday, December 13, 2019 -

Spotted in Women´s Health Magazine: AstaReal® Natural Astaxanthin

Monday, November 25, 2019 - In a recent article published in Women´s Health Magazine UK, natural astaxanthin was named as one of the top 6 supplements that may help clear up your acne, according to dermatologists.

AstaReal presents findings of astaxanthin metabolism study

Friday, November 15, 2019 - Researchers will present the latest results on AstaReal natural astaxanthin's positive effects on endurance performance and metabolism at the upcoming Eurocaroten conference. The international symposium on carotenoid research and applications in agro-food and health will take place in Limassol (Cyprus) from 26–28 November.

Food and Drink Technology

Thursday, November 7, 2019 - Increasing awareness regarding the importance of aging well and taking a preventative approach early on presents a huge opportunity for science-backed ingredients. Read more about the power of AstaReal® and the booming natural astaxanthin market in the latest edition of Food and Drink Technology.

Whitepaper on Astaxanthin for Diabetes

Tuesday, November 5, 2019 - Since 1980, the number of people suffering from diabetes has almost quadrupled, and now exceeds 8.8% of the global population. This in-depth whitepaper gives product developers a detailed view of the mechanisms of diabetes, and the consequences of elevated blood glucose levels. It also discusses how astaxanthin can help manage the health risks of diabetic patients, particularly in terms of: Cardiovascular conditions Diabetic nephropathy Diabetic retinopathy

Peter Worsöe Appointed as CEO of AstaReal AB

Thursday, October 10, 2019 - Nacka (Sweden), October 2019 - The AstaReal Group has welcomed Peter Worsöe as CEO of their European subsidiary AstaReal AB.

Potential of astaxanthin pegged in rising beauty-from-within and nootropics arenas

Saturday, October 5, 2019 - The role for natural astaxanthin in rising arenas such as beauty-from-within and nootropics is emerging, yet strong. Positioned firmly in the healthy aging market, AstaReal experts highlight in a NutritionInsight webinar how the naturally occurring carotenoid not only taps into classic preventative aging categories such as heart and muscle health and vision, but also offers efficacy for newer categories. Adding efficacy for sports nutrition products is also a route full of possibility, they note.

Listen to AstaReal´s Exclusive Webinar Optimal Health Across Different Life Stages with Natural Astaxanthin

Friday, October 4, 2019 - The healthy aging market is booming and shows no sign of slowing down and it isn´t just older consumers who are driving demand within this space. Increasing awareness regarding the importance of aging well and taking a preventative approach early on presents a huge opportunity for science backed ingredients across a range of demographics. In this webinar AstaReal discusses the trends driving the healthy aging market forward, where key opportunities lie and consumer needs that can be met with natural astaxanthin. Watch this webinar to discover how natural astaxanthin has the ability to target the root cause of aging through its ability to promote mitochondrial health and how this can be used to address the health concerns of consumers across all life stages.

Food & Drink Technology magazine: "The Power of Natural Astaxanthin"

Thursday, September 26, 2019 - Read the article about The Power of Natural Astaxanthin in Food & Drink Technology magazine.

Webinar: Optimal Health Across Different Life Stages with Natural Astaxanthin

Thursday, September 19, 2019 - Join AstaReal as we discuss the trends driving the healthy aging market forward, where key opportunities lie and consumer needs that can be met with natural astaxanthin.

Interview with Dr Vincent Wood from AstaReal Singapore

Thursday, August 15, 2019 - AstaReal has offices located globally. Our partners benefit from access to talented, high performance local teams with in-depth knowledge of your target region. Hear what Dr Vincent Wood from AstaReal Singapore had to say about the sarcopenia challenge in the APAC region and the solution natural astaxanthin can offer.

Strong market growth for astaxanthin in Europe

Wednesday, August 7, 2019 - Nutraceutical Business Review spoke with AstaReal regarding the reasons for rising demand of natural astaxanthin and focuses on quality.

At AstaReal we are passionate about sports nutrition and as such we are proud to be a Gold Sponsor of the upcoming Sports Nutrition Summit.

Tuesday, August 6, 2019 - Taking place from the 4th – 6th of September in Amsterdam, the Summit is a 3 day event dedicated to the active and performance nutrition marketplace. For those of your attending, don´t miss the chance to meet with Andie Long and Maryanne Mburu from AstaReal´s European team, who will be in attendance to answer all of your questions about the latest in natural astaxanthin science and innovation. See you there!

Meet AstaReal at the Sports Nutrition Summit in Amsterdam in September

Tuesday, July 23, 2019 - The Sports Nutrition Summit, brought to you by NutraIngredients is back for a second year! Bringing together industry and research professionals in the sports nutrition space, the Sports Nutrition Summit aims to bridge the gaps between cutting edge science, business strategy and key regulatory developments. AstaReal is proud to be a gold sponsor of this fantastic event!

AstaReal´s expert Dr Mark Miller

Friday, July 12, 2019 - AstaReal´s expert Dr Mark Miller was recently interviewed by Holistic Health Magazine in the UK. A great read to understand the importance of antioxidants and the power of natural astaxanthin.

Ageing well starts young

Tuesday, June 11, 2019 - AstaReal were invited to provide insight to the Vitafoods Insights “Nutrition for women´s health” edition regarding the benefits of natural astaxanthin for skin health.

Formulating for healthy ageing & sarcopenia: Maintaining mobility and independence as we age.

Tuesday, June 11, 2019 - Sarcopenia is the progressive loss of strength, stamina and muscle mass associated with ageing. With sarcopenia, our mobility is increasingly limited, impacting heavily on our independence and worsening our quality of life. Furthermore, reduced mobility has been linked to cognitive decline and a range of lifestyle diseases, such as type II diabetes. This whitepaper discusses who is affected, what we can do to address muscle-loss, and how sarcopenia progresses, to help manufacturers create functional food and dietary supplements that break the vicious cycle of age-related muscle atrophy.

AstaReal Sweden´s Key Account Manager Leonhard Thunn-Hohenstein was recently interview by Wellness Foods & Supplements.

Wednesday, May 15, 2019 - Astaxanthin is often called the king of carotenoids because of its high antioxidant potency. Wellness Foods & Supplements spoke with Leonhard about the antioxidants market as a whole, astaxanthin in particular and the company´s pioneering spirit.

AstaReal® Has Been Named as a NutraIngredients Awards-USA Finalist in the Sports Nutrition Category

Wednesday, May 15, 2019 - We are thrilled to announce that AstaReal® Natural Astaxanthin has been named as a NutraIngredients-USA Awards finalist in the Ingredient of the Year: Sports Nutrition category.

New Study Shows that Natural Astaxanthin Alleviates Thrombotic Risk Factors in Diabetes

Monday, February 25, 2019 - First clinical study to show beneficial effects on ameliorating coagulatory disorders in type 2 diabetic subjects. In a recent double-blind, placebo-controlled study involving type 2 diabetic patients, supplementation with AstaReal® natural astaxanthin markedly improved lipid profiles, reduced inflammatory cytokines and attenuated hemostatic disorders. These findings imply that the natural carotenoid, derived from the Haematococcus pluvialis microalga, helps to prevent or alleviate diabetic coagulatory disorders.

Dr. Åke Lignell Invited to Present at the 2nd International Congress on Dietary Supplements and Innovation

Monday, September 3, 2018 - The 2nd International Congress on Dietary Supplements and Innovation will take place on 19th and 20th September 2018 in Saint-Raphaël, France. The event will provide visitors with scientific and marketing solutions through a series of plenary sessions and interactive discussion groups.

AstaReal Celebrates 30 Years of Research & Innovation

Monday, July 16, 2018 - In 2018, AstaReal Group, the global leader in natural astaxanthin cultivation and clinical science, celebrates 30 years of research and innovation. Having studied the microalga Haematococcus pluvialis since 1988, the company is at the forefront of the natural astaxanthin industry.

Listen to AstaReal´s Exclusive Webinar Exploring the Science, Market and Potential Behind Natural Astaxanthin

Tuesday, April 17, 2018 - Driven by a consumer demand for health and wellness products, astaxanthin is experiencing huge growth in the European market as well as booming demand in Asia. During a NutritionInsight webinar entitled “Performance and Recovery: Natural Astaxanthin Opportunities,” Maryanne Mburu, Key Account Manager at AstaReal, and Dr. Mark Miller explored the product development and untapped opportunity for the health ingredient.

Join AstaReal for our Live and Exclusive Webinar - Performance & Recovery: Natural Astaxanthin Opportunities

Thursday, March 15, 2018 - Join AstaReal´s expert, Dr Mark Miller as he guides you through the latest in natural astaxanthin science and research. Discover why natural astaxanthin continues to gain attention within the sports nutrition category and explore its unlimited potential as the ultimate ingredient for performance and recovery.

AstaReal is the Official Natural Astaxanthin Sponsor at Vitafoods Europe!

Tuesday, March 13, 2018 - We are proud to be the Official Natural Astaxanthin Sponsor at Vitafoods Europe. Visit us at stand I44 to find out more about our superior range of natural astaxanthin products, the latest in science and research as well as current market trends. Visitors will also have the opportunity to sample some of our innovative finished formulations.

Healthy INSIDER Podcast #3 with AstaReal´s Dr Mark Miller

Monday, February 5, 2018 - For most people, skin is an integral part of healthy ageing, but it's usually skin appearance that gets the most attention. Topical products sales are booming, with more and more consumers concerned about wrinkles and thinning skin, but as Dr Mark Miller explains, there's more to skin health than wrinkle prevention. He points out the importance of dietary supplement interventions and the link between oxidative stress and sunburn, wrinkles and aging.

Healthy INSIDER Podcast #2 with AstaReal´s Dr Mark Miller

Tuesday, December 12, 2017 - If the body's cells are constantly replicating and repairing tissues, why does the body age? Dr Mark Miller explains ageing is driven by various concepts, including shortening telomeres, the epigenome and inflammation.

Healthy INSIDER Podcast with AstaReal´s Dr Mark Miller

Friday, October 20, 2017 - Astaxanthin is a powerful antioxidant and recent clinical trials have highlighted its potential in sports nutrition to enhance performance. Dr Mark Miller uses salmon, stressed algae and flamingos to explain almost everything there is to know about astaxanthin.

Don´t Miss AstaReal at Food Matters Live, ExCeL London

Monday, October 2, 2017 - Come and meet us at Food Matters Live, ExCeL London from 21st - 23 November 2017. AstaReal has been invited to present during the highly anticipated seminar sessions - keep reading to find out more.

Clinical study shows AstaReal® astaxanthin effective in proactive beauty

Monday, October 2, 2017 - The AstaReal Group has once again proved to be the research leader in scientifically-backed, natural astaxanthin by further adding to their vast clinical database. The newest study, a combined in vitro and in vivo clinical study, shows AstaReal astaxanthin has proactive beauty benefits for the skin.

AstaReal sponsors and exhibits at 18th International Symposium on Carotenoids in Switzerland

Tuesday, July 11, 2017 - AstaReal exhibits at 18th International Symposium on Carotenoids in Switzerland from 9th to 14th July, 2017. We will have a seminar on Wednesday 12th, from 13:00 to 13:45.

Visit AstaReal at Vitafoods Europe

Wednesday, April 12, 2017 - Vitafoods Europe is the annual event where the entire nutraceutical supply chain does business, attracting 18,500+ of the most senior decision-makers in the global nutraceutical industry.

Fight Fatigue Naturally with AstaReal®

Thursday, November 17, 2016 - A new study published in the Journal of Clinical Therapeutics & Medicines has demonstrated that AstaReal® astaxanthin was simultaneously effective against both mental and physical fatigue.

AstaReal Congratulates Karin Lundqvist, Swedish National Volleyball Player & AstaReal® Brand Ambassador, on a Fantastic Career!

Wednesday, September 28, 2016 - Karin Lundqvist is one of the biggest profiles in Swedish Volleyball. After an incredibly successful 21 years as an elite player in both volleyball and beach volleyball, she has chosen to retire from the professional circuit.

AstaReal Group Subsidiary - AstaVita, Inc., Releases Intermin Results of Sarcopenia Clinical Study

Wednesday, September 28, 2016 - AstaMed® MYO, Prescription Medical Food for Clinical Dietary Management of Sarcopenia, Meets Primary One Month Objective of Increased Muscle Strength in Two Phase Study

AstaReal to showcase their product range and hold 2 presentations in Vitafoods Europe 2016

Wednesday, May 4, 2016 - Visit AstaReal during Vitafoods Europe at stand i29, to learn more about natural astaxanthin and its incredible benefits for human health. Visitors will have the opportunity to discover more about AstaReal´s superior product range and natural astaxanthin´s unlimited potential as a healthy aging ingredient. You will also have the opportunity meet with our expert staff who will be attending.

AstaReal to Host Exclusive Healthy Aging Webinar

Monday, April 4, 2016 - Register Now! Join AstaReal, the pioneer of the natural astaxanthin industry, and discover the science behind this amazing molecule, why it is so good for you and explore its unlimited potential as a healthy aging ingredient.

Start your "Preemptive Medicine with Natural Astaxanthin"

Wednesday, January 20, 2016 - The AstaReal® International Symposium will be held on the 13th of February 2016 in Tokyo, Japan. Entitled ”Start Your ”Preemptive Medicine” with Natural Astaxanthin!” the event will bring together experts from around the world to share the latest in natural astaxanthin research.

Washington State Governor Jay Inslee, Leads Trade Mission Visit to Fuji Chemical Industries Co., Ltd.’s AstaReal Headquarters in Tokyo

Monday, September 14, 2015 - In May 2014, Fuji Chemical Industries opened a 59,000 sq. ft. factory in Moses Lake, Washington to meet the growing global demand for natural astaxanthin. At an investment of 34 million USD, the Moses Lake facility became the company’s second production base for natural algae astaxanthin, utilizing the same unique cultivation technology developed in the original factory in Sweden.

New study shows "natural astaxanthin may reduce muscle damage in soccer players"

Tuesday, August 11, 2015 - In a recent double blind placebo study, Ivana Baralic - of the sports medicine association of Serbia- and her team investigated the anti-inflammatory and antioxidant effects of astaxanthin. The results showed improvement in immune response and reduced muscle inflammation.

AstaReal to Present on the Clinical Evidence of Natural Astaxanthin Supplementation on Brain Health

Tuesday, July 21, 2015 - AstaReal´s Chief Scientific Liaison, Dr. Marco Narducci, has been invited to present at Food Matters Live in London on the 17th of November.

Do not miss this opportunity to learn more about one of the hottest topics in the nutraceutical market today; Healthy Aging.

Tuesday, March 31, 2015 - Mr. Mahmoud Farag from AstaReal Sweden AB, will be giving valuable insights on the topic of healthy aging and how science has shown that natural astaxanthin could be the ultimate healthy aging nutraceutical.

Outstanding performance for the Swedish Ski Team in the World cup

Monday, March 2, 2015 - As a proud sponsor of the Swedish Ski Team, we would like to congratulate the Team on their excellent performance at the World cup event that took place in Falun, Sweden

AstaREAL® For Heart Health

Tuesday, January 27, 2015 - Our colleague Janice Brown of AstaReal Inc., explains why AstaREAL® astaxanthin is set to become one of the ‘go to’ heart health ingredients that consumers reach for without hesitation.

AstaReal, Inc. Announces its Successful Canadian Product License Approval for Astaxanthin of up to 12mg per day

Friday, August 1, 2014 - Fantastic news for AstaReal, Inc. and the Canadian market, who will benefit from AstaREAL® natural astaxanthin products. Read the full press release here.

Press Release - EFSA Novel Food Ingredient (NFI) Opinion on AstaREAL®

Friday, July 25, 2014 - Last week, the EFSA panel on Dietetic Products, Nutrition and Allergies (NDA) published a scientific opinion on the proposed use of 4 mg algal astaxanthin in dairy products and fruit drinks. Read our response to the opinion here.

AstaReal Triples its Production Capacity of Natural Astaxanthin to Meet Increased Demand.

Thursday, May 15, 2014 - AstaReal Technology opened its new manufacturing facility in Moses Lake on May 14th with a grand celebration attended by Washington State Governor Jay Inslee and community leaders from Grant County and the City of Moses Lake. The new 59.000 sq.ft plant is to be in full operation in July 2014 and will initially employ 45 people.

Vitafoods Europe 2014

Monday, March 31, 2014 - AstaReal will exhibit again this year at Vitafoods Europe. We will be at stand 19045.

More Gold for Sweden's Cross Country Ski Team

Monday, February 17, 2014 - Sweden on Sunday took another gold with a dominant performance in the Men's 4x10km cross country relay, completing a rare and famous double after also winning the women's event.