{"id":3827,"date":"2025-08-20T14:02:37","date_gmt":"2025-08-20T14:02:37","guid":{"rendered":"https:\/\/www.astareal.se\/?page_id=3827"},"modified":"2025-11-05T13:40:35","modified_gmt":"2025-11-05T13:40:35","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.astareal.se\/sv\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n\n\n\n\n<section id=\"\" class=\"hero relative   bg-[rgb(194,205,193)] lg:px-0 custom-padding-top-0 custom-padding-bottom-0 pt-0 mobile-custom-padding-bottom-s\" style=\"--custom-color:rgb(194,205,193);\">\n\n    \n            <div class=\"grid lg:grid-cols-2 max-w-design mx-auto\">\n        \n        <div class=\"lg:order-1 order-2  \">\n            \n<div class=\"relative lg:pt-0 pt-10 z-20 lg:min-h-[30rem] max-w-[35rem] pr-5 xl:pr-0 xl:max-w-[40rem] 2xl:max-w-[52.63rem] pl-5 lg:pl-[3.13rem] flex flex-col justify-center\">\n    <div>\n        <div class=\"mx-auto fade-down lg:pr-10\">\n                            <div class=\"mb-7\">\n                    \n\n<div class=\"flex-ible flex flex-col \">\n\n    \n                                \n            <div class=\"flexible-heading\">\n                \n\n\n\n    <h1 style=\"--custom-color-contrast:;\" class=\" break-words g-heading  \">About us<\/h1>\n\n                <\/div>\n                \n        \n        \n        \n                                                    \n                    \n            <div class=\"flexible-text\">\n                \n\n<div class=\"space-y-4 g-text \">\n    <p><span lang=\"EN-GB\">AstaReal AB is a global leader in the production and research of natural antioxidant astaxanthin with over 75 clinical trials demonstrating the health effects of astaxanthin.\u00a0<\/span><\/p>\n<\/div>            <\/div>\n        \n        \n        \n                            <\/div>                <\/div>\n            \n        <\/div>\n    <\/div>\n<\/div>        <\/div>\n\n                    <div class=\"lg:order-2 order-1 relative\">\n            \n                            \n\n<img width=\"1024\" height=\"642\" src=\"https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-1024x642.webp\" class=\"w-full max-w-[960px] left-0 h-full lg:absolute inset-0 lg:ml-auto object-center max-h-[11.71875rem] lg:max-h-full object-cover\" alt=\"Image\" loading=\"eager\" fetchpriority=\"high\" decoding=\"sync\" sizes=\"(max-width: 1024px) 100vw, (max-width: 1600px) 75vw, 2048px\" srcset=\"https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-1024x642.webp 1024w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-300x188.webp 300w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-150x94.webp 150w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-768x482.webp 768w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-1536x963.webp 1536w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-2048x1284.webp 2048w, https:\/\/www.astareal.se\/wp-content\/uploads\/TheTeam-18x12.webp 18w\" \/>            \n\n\n                        <\/div>\n        \n                <\/div>\n    \n\n<\/section>\n\n\n\n\n\n\n<section id=\"\" class=\"image-text relative   lg:px-5 custom-padding-top-m custom-padding-bottom-m mobile-custom-padding-top-s mobile-custom-padding-bottom-s\" style=\"\">\n\n    \n    \n        <div class=\"lg:order-1 order-2 container mx-auto \">\n            \n<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-10 items-start lg:gap-0 start-image-text max-w-global mx-auto\">\n\n    <div class=\"order-2 lg:order-2\">\n                    <div class=\"lg:pl-5\">\n                \n\n<div class=\"flex-ible flex flex-col space-y-8\">\n\n    \n                                \n            <div class=\"flexible-heading\">\n                \n\n\n    <div class=\" break-words g-heading \">\n    \n    <span style=\"--custom-color-contrast:;\" class=\" break-words g-heading  size-h2\">A Global Leader<\/span>\n\n        <\/div>\n            <\/div>\n                \n        \n        \n        \n                                                    \n                    \n            <div class=\"flexible-text\">\n                \n\n<div class=\"space-y-4 g-text \">\n    <p>AstaReal is the world\u2019s first company to commercially produce natural astaxanthin and remains the only brand driven by 35+ years of pioneering research and innovation.<\/p>\n<p>Today, AstaReal AB is part of the AstaReal Group which is fully owned by the Japanese pharmaceutical company <a href=\"https:\/\/www.fujichemical.co.jp\/english\/index.html\" target=\"_blank\" rel=\"noopener\">Fuji Chemical Industries Co., Ltd.<\/a> The AstaReal Group is a global pioneer and expert in natural astaxanthin production, R&amp;D and clinical science.<\/p>\n<p>As a global leader in the market, we recognize our responsibility to educate the world about natural astaxanthin\u2019s outstanding benefits for human health whilst also setting the highest standards of product quality and purity.<\/p>\n<\/div>            <\/div>\n        \n        \n        \n                            <\/div>            <\/div>\n            <\/div>\n\n    <div class=\"image-column order-1 lg:order-1\">\n\n                    <div class=\"fade-up-element lg:h-full relative\">\n                \n\n<img width=\"1024\" height=\"683\" src=\"https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-1024x683.webp\" class=\" w-full h-full object-cover\" alt=\"Image\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 1024px) 50vw, 33vw\" srcset=\"https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-1024x683.webp 1024w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-300x200.webp 300w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-150x100.webp 150w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-768x512.webp 768w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-1536x1024.webp 1536w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-2048x1365.webp 2048w, https:\/\/www.astareal.se\/wp-content\/uploads\/IMG_6336-18x12.webp 18w\" \/>                            <\/div>\n            <\/div>\n\n<\/div>        <\/div>\n\n        \n            \n\n\n            \n        \n\n<\/section>\n\n\n\n\n\n\n<section id=\"\" class=\"image-text relative   bg-[rgb(194,205,193)] lg:px-5 custom-padding-top-m custom-padding-bottom-m mobile-custom-padding-top-s mobile-custom-padding-bottom-s\" style=\"--custom-color:rgb(194,205,193);\">\n\n    \n    \n        <div class=\"lg:order-1 order-2 container mx-auto \">\n            \n<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-10 items-start lg:gap-0 start-image-text max-w-global mx-auto\">\n\n    <div class=\"order-2 lg:order-1\">\n                    <div class=\"lg:pr-5\">\n                \n\n<div class=\"flex-ible flex flex-col space-y-8\">\n\n    \n                                \n            <div class=\"flexible-heading\">\n                \n\n\n    <div class=\" break-words g-heading \">\n    \n    <span style=\"--custom-color-contrast:;\" class=\" break-words g-heading  size-h2\">Our Roots<\/span>\n\n        <\/div>\n            <\/div>\n                \n        \n        \n        \n                                                    \n                    \n            <div class=\"flexible-text\">\n                \n\n<div class=\"space-y-4 g-text \">\n    <p>AstaReal AB has distinguished roots, spinning off from Uppsala University in Sweden, one of the world\u2019s most prestigious universities. In the early 1990s, AstaReal established its first production facility in Gustavsberg, Sweden, to pioneer the commercial production of natural astaxanthin.<\/p>\n<p>In 1995, The company launched Astaxin<sup>\u00ae<\/sup> \u2013 the first human nutritional supplement containing a natural source of astaxanthin. Consumers and researchers alike have recognized the superior health benefits of natural astaxanthin, including the Swedish Cross Country Ski Team, who has been using Astaxin\u00ae since 1995.<\/p>\n<p>Today, AstaReal AB together with its parent company Fuji Chemical Industries Co., Ltd, continue to lead the natural astaxanthin market with superior production technology, product innovation and commitment to clinical research, education and sustainability.<\/p>\n<\/div>            <\/div>\n        \n        \n        \n                            <\/div>            <\/div>\n            <\/div>\n\n    <div class=\"image-column order-1 lg:order-2\">\n\n                    <div class=\"fade-up-element lg:h-full relative\">\n                \n\n<img width=\"1024\" height=\"682\" src=\"https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-1024x682.webp\" class=\" w-full h-full object-cover\" alt=\"Image\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 1024px) 50vw, 33vw\" srcset=\"https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-1024x682.webp 1024w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-300x200.webp 300w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-150x100.webp 150w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-768x512.webp 768w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-1536x1024.webp 1536w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web-18x12.webp 18w, https:\/\/www.astareal.se\/wp-content\/uploads\/DSC0025-liten-web.webp 2000w\" \/>                            <\/div>\n            <\/div>\n\n<\/div>        <\/div>\n\n        \n            \n\n\n            \n        \n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-3827","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/pages\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/comments?post=3827"}],"version-history":[{"count":20,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/pages\/3827\/revisions"}],"predecessor-version":[{"id":4618,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/pages\/3827\/revisions\/4618"}],"wp:attachment":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/media?parent=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}