{"id":3889,"date":"2025-08-21T08:53:17","date_gmt":"2025-08-21T08:53:17","guid":{"rendered":"https:\/\/www.astareal.se\/?page_id=3889"},"modified":"2025-10-31T09:10:20","modified_gmt":"2025-10-31T09:10:20","slug":"history","status":"publish","type":"page","link":"https:\/\/www.astareal.se\/sv\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n\n\n\n\n
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History<\/h1>\n\n <\/div>\n \n \n \n \n \n \n
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As the original pioneer of natural astaxanthin production, AstaReal AB\u2019s story began in the 1980s at Uppsala University in Sweden, where a research group was exploring the untapped potential of microalgae.<\/p>\n<\/div> <\/div>\n \n \n \n <\/div> <\/div>\n \n <\/div>\n <\/div>\n<\/div> <\/div>\n\n

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\n \n Algae, innovation and ambition<\/span>\n\n <\/div>\n <\/div>\n \n \n \n \n \n \n
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What started as a scientific curiosity in the late 1980s, grew into a groundbreaking discovery that would go on to change the landscape of antioxidants and supplements.<\/p>\n

The research group at Uppsala University focused on identifying a species of algae that could produce high-quality astaxanthin. It required a number of different experiments and trials. The group worked together with industry leaders in the fish farming industry and realized astaxanthin\u2019s potential as a feed material to enhance health and coloration of fish. This eventually led to the discovery of the optimal algae species and the establishment of pilot-scale production.<\/p>\n<\/div> <\/div>\n \n \n \n <\/div> <\/div>\n <\/div>\n\n

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\n \n From Pilot Trials to Commercial Success<\/span>\n\n <\/div>\n <\/div>\n \n \n \n \n \n \n
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The company that is today known as AstaReal AB was founded in 1988. In the beginning, the company focused on producing astaxanthin for aquaculture, but the vision soon expanded. By the mid-1990s, the focus had shifted to creating a high-purity product for human consumption, which required innovative production methods and strict quality standards.<\/p>\n

The company established its first production facility in 1994 in Gustavsberg, Sweden. The site was chosen for its proximity to cooling water, which was necessary for managing the heat generated during production. The facility in Gustavsberg remains operational to this day.<\/p>\n

By 1995, the company had laid the groundwork for a sustainable and high-quality production process, and that\u2019s when Astaxin was launched \u2013 the first nutritional supplement for humans containing a natural source of astaxanthin.<\/p>\n

Soon after the launch, AstaReal AB began delivering astaxanthin to contract manufacturers and brand owners in both human and animal health around the world.<\/p>\n<\/div> <\/div>\n \n \n \n <\/div> <\/div>\n <\/div>\n\n

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\n \n AstaReal AB\u2019s Global Journey<\/span>\n\n <\/div>\n <\/div>\n \n \n \n \n \n \n
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In 2003, AstaReal AB was acquired by Japanese pharmaceutical company Fuji Chemical Industries<\/a>, which also established additional AstaReal sister companies in the US<\/a>, Singapore<\/a>, India, China, and Japan<\/a> \u2013 turning AstaReal AB into part of a global company group. In 2006, AstaReal AB expanded the production capacity in Gustavsberg, Sweden, and in 2010, AstaReal USA obtained the FDA-recognized GRAS (Generally Recognized As Safe) status in the U.S. verifying the safety of AstaReal\u2019s astaxanthin as a food ingredient.<\/p>\n

From 2014 to 2016, Fuji Chemical Industries opened the socond production facility in Washington State, as well as sales offices in Singapore, India and Australia, to meet the growing demand. This also solidified the company group\u2019s position as a global leader in natural astaxanthin production.<\/p>\n

Since the launch of the first astaxanthin supplement in 1995, AstaReal AB has continued developing new astaxanthin products. In 2022, the company presented its latest product \u2013 AstaGummy Boost, natural astaxanthin in chewable gummy form.<\/p>\n

In 2024, AstaReal AB took its first step into the consumer market when the company brought the distribution of its own product, Astaxin, back in-house. The next step came a year later when AstaReal AB expanded its portfolio with another three brands \u2013 garlic supplement Kyolic, sea buckthorn product line Membralife, and innovative swallowing aid Medcoat.<\/p>\n<\/div> <\/div>\n \n \n \n <\/div> <\/div>\n <\/div>\n\n

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