{"id":3765,"date":"2025-04-11T07:19:00","date_gmt":"2025-04-11T07:19:00","guid":{"rendered":"https:\/\/www.astareal.se\/?p=3765"},"modified":"2025-05-15T07:21:23","modified_gmt":"2025-05-15T07:21:23","slug":"astareal-expands-benelux-presence-new-agreement-with-lithos-ingredients","status":"publish","type":"post","link":"https:\/\/www.astareal.se\/sv\/blogg\/astareal-expands-benelux-presence-new-agreement-with-lithos-ingredients\/","title":{"rendered":"AstaReal expands Benelux presence \u2013 new agreement with Lithos Ingredients"},"content":{"rendered":"<p><em>Annemarie\u00a0van de Put, Account Manager, Lithos Ingredients, Astrid\u00a0van\u00a0der\u00a0Staaij,\u00a0Key\u00a0Account\u00a0Manager, AstaReal, Iris Sandifort, Business Unit Manager,\u00a0Lithos Ingredients,\u00a0and Peter Ahlm,\u00a0Head\u00a0of\u00a0Marketing\u00a0&amp;\u00a0Sales, AstaReal.<\/em><\/p>\n\n\n\n<p><strong>AstaReal has entered into a new distribution agreement with Lithos Ingredients, a subsidiary of the Lithos Food Group, to increase the availability of AstaReal\u00ae Astaxanthin in Belgium, Luxembourg, and the Netherlands. The agreement covers the AstaReal Astaxanthin ingredients in various forms, including bulk finished formulations, capsules, and softgels.<\/strong><\/p>\n\n\n\n<p><strong>\u201cThis represents a significant milestone in expanding our distribution footprint in the Benelux market. By combining our comprehensive range of value-added solutions with Lithos Ingredients\u2019 strong market expertise, we\u2019re better positioned to support customer innovation and growth\u201d, says Peter Ahlm, Head of Marketing &amp; Sales at AstaReal.<\/strong><\/p>\n\n\n\n<p>Founded in 1997, Lithos Ingredients has consistently grown its market presence, product portfolio, and customer base. The company has earned a solid reputation for delivering well-researched, high-quality active ingredients from a global network of trusted, exclusive partners.<\/p>\n\n\n\n<p>\u201cTogether, we aim to deliver high-performance ingredients that not only meet technical demands but also align with evolving sustainability goals. Both companies are committed to high service and quality standards, and AstaReal\u00ae Astaxanthin is a natural and valuable addition to Lithos Ingredients\u2019 premium offering\u201d, says Peter Ahlm.<\/p>\n\n\n\n<p>The agreement officially took effect on April 1, 2025.<\/p>\n\n\n\n<p><strong>For more information, please contact:<\/strong><br>Edwin Eriksson, Press Contact, +46 (0)73 975 79 19,&nbsp;<a href=\"mailto:edwin.eriksson@greatness.se\">edwin.eriksson@greatness.se<\/a><br>Peter Ahlm, Head of Marketing &amp; Sales, +46 (0)73 868 48 39,&nbsp;<a href=\"mailto:peter.ahlm@astareal.se\">peter.ahlm@astareal.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Annemarie\u00a0van de Put, Account Manager, Lithos Ingredients, Astrid\u00a0van\u00a0der\u00a0Staaij,\u00a0Key\u00a0Account\u00a0Manager, AstaReal, Iris Sandifort, Business Unit Manager,\u00a0Lithos Ingredients,\u00a0and Peter Ahlm,\u00a0Head\u00a0of\u00a0Marketing\u00a0&amp;\u00a0Sales, AstaReal. AstaReal has [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"category_names":["News"],"featured_media_url":"https:\/\/www.astareal.se\/wp-content\/uploads\/AstaReal-Lithos-Ingredients-e1747293676429-768x485.webp","_links":{"self":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/comments?post=3765"}],"version-history":[{"count":1,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/3765\/revisions"}],"predecessor-version":[{"id":3767,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/3765\/revisions\/3767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/media\/3766"}],"wp:attachment":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/categories?post=3765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/tags?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}