{"id":4756,"date":"2025-11-13T09:52:32","date_gmt":"2025-11-13T09:52:32","guid":{"rendered":"https:\/\/www.astareal.se\/?p=4756"},"modified":"2025-11-13T10:00:57","modified_gmt":"2025-11-13T10:00:57","slug":"astareal-ab-showcased-astaxanthin-innovations-at-china-international-import-expo-2025","status":"publish","type":"post","link":"https:\/\/www.astareal.se\/sv\/blogg\/astareal-ab-showcased-astaxanthin-innovations-at-china-international-import-expo-2025\/","title":{"rendered":"AstaReal AB showcased astaxanthin innovations at China International Import Expo 2025"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"871\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-1024x871.webp\" alt=\"\" class=\"wp-image-4757\" srcset=\"https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-1024x871.webp 1024w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-300x255.webp 300w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-150x128.webp 150w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-768x653.webp 768w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-1536x1307.webp 1536w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-14x12.webp 14w, https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525.webp 2016w\" \/><\/figure>\n\n\n\n<p><em>Gary Liu, AstaReal Country Manager China, AstaReal AB, Peter Ahlm, Head of Sales and Marketing, AstaReal AB, Lou Chen, Marketing Manager, AstaReal AB.<\/em><\/p>\n\n\n\n<p><strong>AstaReal AB showcased its science-backed astaxanthin innovations at the 8th China International Import Expo (CIIE) in Shanghai, one of the world\u2019s largest trade events for international collaboration and innovation.<\/strong><\/p>\n\n\n\n<p><strong>\u201cWe\u2019re very pleased to have participated in CIIE, where we could highlight our long-term commitment to health and the science behind natural astaxanthin,\u201d says Peter Ahlm, Head of Sales and Marketing at AstaReal AB.<\/strong><\/p>\n\n\n\n<p>The annual CIIE gathers companies and organizations from around the world to promote innovation, sustainability, and international cooperation. AstaReal AB presented its clinically proven astaxanthin products at its own booth and was also part of the Swedish National Pavilion, alongside other leading Swedish companies such as IKEA and SKF.<\/p>\n\n\n\n<p>\u201cCIIE is a unique platform that enables dialogue between science, business, and consumers. It allows us to demonstrate how our research contributes to long-term health and to exchange knowledge with partners from many different fields.\u201d<\/p>\n\n\n\n<p>AstaReal\u2019s booth attracted strong interest from both visitors and other participants at the expo. <\/p>\n\n\n\n<p>\u201cChina is an important and fast-growing market for us. There is a strong awareness of preventive health here, and great interest in clinically proven, natural ingredients like astaxanthin.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Gary Liu, AstaReal Country Manager China, AstaReal AB, Peter Ahlm, Head of Sales and Marketing, AstaReal AB, Lou Chen, Marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"category_names":["News"],"featured_media_url":"https:\/\/www.astareal.se\/wp-content\/uploads\/Gary-LiuPeter-Ahlm-Lou-Chen-scaled-e1763027539525-768x653.webp","_links":{"self":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/4756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/comments?post=4756"}],"version-history":[{"count":4,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/4756\/revisions"}],"predecessor-version":[{"id":4763,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/posts\/4756\/revisions\/4763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/media\/4757"}],"wp:attachment":[{"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/media?parent=4756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/categories?post=4756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astareal.se\/sv\/wp-json\/wp\/v2\/tags?post=4756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}