The sea buckthorn-based product line Membralife, containing a supplement and a serum, is now available at Life, one of Sweden’s leading health and supplement retail chains.
“Life is an important partner and gives us the opportunity to reach more people in need of products for dry skin and mucous membranes,” says Peter Carlsson, Business Area Manager at AstaReal AB.
Since its launch last summer, AstaReal AB-owned Membralife has shown steady growth. The dietary supplement, based on organic sea buckthorn oil with a natural content of omega-7, sold out during the initial launch period.
“We have received very positive feedback from end consumers. Having Membralife available at Life gives more people the opportunity to try the supplement and experience its positive effects.”
Membralife has previously been available at Hälsokraft and is now also offered in Life stores. From February, the products will also be sold in Life’s online store, followed by an in-store launch campaign.
“We will also be launching Membralife in the pharmacy segment shortly. Together with our presence at Hälsokraft and Life, this creates a solid foundation for Membralife’s continued growth in the Swedish market,” says Peter Carlsson.
The Membralife dietary supplement contains organic sea buckthorn oil with a natural content of omega-7 as well as other polyunsaturated fatty acids, vitamin A, vitamin C, and vitamin E. The capsules are plant-based and gluten-free. The serum, Membralife Active Glow Serum, is made from organic sea buckthorn oil and is developed to hydrate and strengthen the skin while supporting the skin’s natural repair process.