AstaReal AB’s skincare series Astaxin Stockholm is now available at Apohem, making it the first pharmacy chain to offer the products. All products in the series feature astaxanthin as the active ingredient, and together they form a complete skincare routine.
“Apohem is a natural first partner for us in the pharmacy segment. They have strong expertise in skincare, their own skincare therapists, and a modern approach to both e-commerce and customer consultation,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.
The Astaxin Stockholm skincare series has previously been available in other stores, but Apohem is the first pharmacy to offer the products.
“They have already carried the Astaxin dietary supplements in their assortment. Together with the skincare line, this now creates a complete offering for consumers who want to combine inner and outer health.”
Products from Astaxin Stockholm are also available in premium stores such as Depart.A.Mental at Arlanda Terminal 5, Miniware, and S-kliniken Östermalm. The collaboration with Apohem means the series can now reach a much broader customer base.
“With the launch at Apohem, more consumers will have the opportunity to discover and try Astaxin Stockholm. At the same time, we continue working to strengthen both the Astaxin Stockholm brand and AstaReal AB’s position as a player in evidence-based consumer health, where skincare and dietary supplements work together in a holistic solution,” says Annelie Gunnarsson, Brand Manager at AstaReal AB.
About Astaxin Stockholm
Astaxin Stockholm is AstaReal’s premium skincare series, based on the company’s world-leading research on the natural antioxidant astaxanthin. Combined with other active ingredients, the products have moisturizing and nourishing properties that support skin health. Developed in Sweden, the products combine scientifically proven efficacy with high-quality ingredients.