Gary Liu, AstaReal Country Manager China, AstaReal AB, Peter Ahlm, Head of Sales and Marketing, AstaReal AB, Lou Chen, Marketing Manager, AstaReal AB.
AstaReal AB showcased its science-backed astaxanthin innovations at the 8th China International Import Expo (CIIE) in Shanghai, one of the world’s largest trade events for international collaboration and innovation.
“We’re very pleased to have participated in CIIE, where we could highlight our long-term commitment to health and the science behind natural astaxanthin,” says Peter Ahlm, Head of Sales and Marketing at AstaReal AB.
The annual CIIE gathers companies and organizations from around the world to promote innovation, sustainability, and international cooperation. AstaReal AB presented its clinically proven astaxanthin products at its own booth and was also part of the Swedish National Pavilion, alongside other leading Swedish companies such as IKEA and SKF.
“CIIE is a unique platform that enables dialogue between science, business, and consumers. It allows us to demonstrate how our research contributes to long-term health and to exchange knowledge with partners from many different fields.”
AstaReal’s booth attracted strong interest from both visitors and other participants at the expo.
“China is an important and fast-growing market for us. There is a strong awareness of preventive health here, and great interest in clinically proven, natural ingredients like astaxanthin.”