AstaReal was the first company in the world to commercially produce natural astaxanthin and is the only brand backed by over 30 years of research and innovation

AstaReal AB is part of the AstaReal Group which is fully owned by the Japanese pharmaceutical company Fuji Chemical Industries Co., Ltd. The AstaReal Group is a global pioneer and expert in natural astaxanthin cultivation, R&D and clinical science. As a global leader in the market, we recognize our responsibility to educate the world about natural astaxanthin’s outstanding benefits for human health whilst also setting the highest standards of product quality and purity.

AstaReal AB has distinguished roots, spinning of from Uppsala University in Sweden, one of the world´s most prestigious universities. In the early 1990s, we established our first production facility in Gustavsberg, Sweden, where we became the first company in the world to commercially produce natural astaxanthin. In 1995, we launched Astaxin – the first human nutritional supplement containing a natural source of astaxanthin. Consumers and researchers alike have recognized the superior health benefits of natural astaxanthin, including the Swedish Cross Country Ski Team, who has used Astaxin since 1995.

Today, AstaReal AB together with their parent company Fuji Chemical Industries Co., Ltd, continue to lead the natural astaxanthin market with superior production technology, product innovation and commitment to clinical research.