AstaReal AB’s skincare product, Astaxin Gentle Face Cleanser, has been nominated in the category Facial Cleanser of the Year at the Swedish Beauty Awards 2026, Sweden’s largest and most prestigious industry award in beauty. The winner will be announced on April 16.
“We are very pleased that our facial cleanser is being recognized in such a strong field. The Swedish Beauty Awards is an important platform for highlighting innovation and quality in skincare”, says Annelie Gunnarsson, Brand Manager at AstaReal AB.
In the category Facial Cleanser of the Year, Astaxin Gentle Face Cleanser is nominated alongside products from Elemis, Comfort Zone, and La Roche-Posay.
Each year, the Swedish Beauty Awards brings together leading industry players and highlights products and innovations that have made an impact over the past year. In this year’s edition, 76 member companies are participating with a total of 455 products. The entries are evaluated by an independent jury consisting of journalists, skincare therapists, and other industry specialists, who test the products over several months based on criteria such as effectiveness, user experience, and product claims.
“The Swedish Beauty Awards is an important mark of quality both within the industry and among consumers. Being nominated shows that the product meets a high standard in terms of formulation, performance, and user experience”, says Annelie Gunnarsson.