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New article highlights growing interest in astaxanthin in the beauty industry

Uppdaterad: March 2, 2026
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In a recent feature on The Beauty of Innovation, AstaReal AB’s Brand Manager, Annelie Gunnarsson, discusses the rapidly growing global demand for both natural astaxanthin in the beauty, wellness and skincare markets.

“Backed by more than 75 human clinical studies, astaxanthin stands as one of the most trusted and well-validated phytonutrients for safety and effectiveness. It’s shown to support several health areas, including skin, promoting beauty from within. It neutralises free radicals in all skin layers and provides anti-inflammatory effects and supports skin elasticity and collagen production”, says Annelie Gunnarsson, AstaReal AB Brand Manager validated phytonutrients for safety and effectiveness.

The global market for natural astaxanthin is experiencing robust growth. Valued at USD 2.34 billion in 2023, it is expected to grow at a compound annual growth rate (CAGR) of 17.1% from 2024 to 2030. The growing interest in astaxanthin is fueled by its expanding use in sectors including animal feed, nutraceuticals and cosmetics.

“This strong upward trend in the astaxanthin market is further supported by growing consumer interest in natural, more sustainable, science-backed ingredients that offer holistic and preventive health benefits. As the application of “cell-protecting” antioxidants in food and dietary supplements increases, market growth is projected to strengthen, led by countries such as Germany, the UK, and Italy.”

In the Article, Annelie also highlights the skin-supporting properties of astaxanthin, including protective, and anti-aging benefits.

“Astaxanthin acts as a potent antioxidant, anti-inflammatory, and cellular-restoring agent. It can also enhance skin elasticity by strengthening the collagen in dermis, reduces fine lines and wrinkles, age spots and skin pigmentation, and revitalising photoaged skin by quenching free radicals in all dermal layers”

Read the full article