As consumers become more health-conscious and demand scientifically backed ingredients, the supplement industry has evolved from offering basic vitamins and minerals to more advanced bioactive compounds with targeted health benefits.
“Astaxanthin is one such powerful bioactive compound and a naturally occurring antioxidant. Its unique health benefits have made it a key player in fields such as skin health, sports nutrition, and cognitive function”, says Dr Pernilla Berg, Head of R&D at AstaReal.
The market for dietary supplements has grown extensively over the past decades. Today, it is a global industry that was valued at approximately USD 180 billion in 2024, with predictions of continued growth. The expansion is driven by several factors, one of the most significant being demographic change – an ageing population wants products that support long-term health and quality of life.
“At the same time, the younger generations are proactively looking for supplements that improve their performance, recovery, and overall well-being.”
This change is coupled with advancements in research and optimization of cultivation and downstream processes, which have made it possible to cultivate natural resources that support health and well-being.
“Sustainability is another important factor today. Ingredients from biotechnology and sustainable farming are becoming more popular as consumers gravitate toward natural, plant-based, and ecologically friendly substitutes.”
Antioxidants and the Rise of Astaxanthin
Antioxidants have been a cornerstone of the supplement industry for a long time, but consumer interest has evolved from generic formulations to specialized, scientifically validated options. Astaxanthin has emerged as one of the most potent natural antioxidants available today.
“Scientific research has demonstrated astaxanthin’s exceptional ability to protect cells from oxidative stress, making it particularly appropriate in sports nutrition, skin health, and cognitive function.”
The growing demand for astaxanthin has led to increased production and commercialization of natural sources. Industry players specializing in microalgae cultivation are investing in research to expand its potential applications.
The Future of Supplements
The importance of scientific validation will continue to grow in the nutraceutical industry. Consumers look for products backed by scientific evidence, and companies investing in solid research have a competitive advantage.
Bioactive ingredients with strong scientific evidence, such as Astaxanthin, are therefore well-positioned to thrive in this evolving market. As understanding is deepening regarding how specific nutrients influence human health, these compounds have a good chance of playing an even bigger role in people’s wellness strategies.
“The continued growth of the global supplement market is driven by innovation, sustainability, and scientific precision. Natural antioxidants like astaxanthin play a crucial role in the market, and companies that prioritize research and sustainable production will drive the industry’s continued growth”, says Peter Ahlm, Head of Marketing & Sales at AstaReal.
The market for natural astaxanthin is experiencing strong growth as well. The market was valued at USD 1.69 billion in 2024, with an expected compound annual growth rate (CAGR) of 14.7 percent from 2025 to 2030. This is mainly due to its broad use across several industries, such as aquaculture, animal feed, nutraceuticals, cosmetics, and pharmaceuticals.